Effective Date: June 2025Last Updated: June 2025

1. Information We Collect

a) Anonymous Website Data

We use Microsoft Clarity to collect anonymous usage data when you visit our website. This includes information such as:

- Pages viewed

- Clicks and scroll behavior

- Device type and browser information

- General geographic location (city-level)

This data helps us better understand how users interact with our website, allowing us to improve navigation, content, and performance. This data is non-personal and cannot be used to identify you individually.

b) Email Subscription Data

When you subscribe to receive updates, promotions, or event invitations from Fidelity Homes, we collect:

- Your name (if provided)

- Your email address

Email subscription data is collected and managed through Constant Contact, a secure third-party email marketing platform.

2. How We Use Your Information

We use collected information for the following purposes:

- To improve our website functionality and user experience- To send you updates about our communities, promotions, events, and services (if you have subscribed)- To analyze marketing performance and website traffic trends

We do not sell, rent, or share your personal information with third parties for their own marketing purposes.

3. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience. Through MicrosoftClarity and other analytics tools, cookies help us understand website engagement metrics. You can disablecookies in your browser settings if desired.

4. Social Media Engagement

Fidelity Homes maintains official accounts on platforms including Facebook, Instagram, and YouTube. Any content or messages you voluntarily share or engage with on these platforms may be subject to the privacy policies of the respective third-party services.

We encourage you to review those policies directly. Fidelity Homes may analyze public engagement metrics (likes, shares, comments) for performance insights, but does not collect personal data from social media interactions unless explicitly shared through a private message or form submission.

5. Data Security

We take reasonable technical and administrative precautions to protect your data from unauthorized access, loss, or misuse. However, no method of transmission over the internet is 100% secure.

6. Your Choices

You may opt out of email communications at any time by clicking the “unsubscribe” link at the bottom of any email we send via Constant Contact.

You can manage your cookie preferences directly through your browser settings.

7. External Links

Our website may contain links to third-party websites. This Privacy Policy does not apply to those websites, and we encourage you to review their privacy practices separately.

8. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

9. Contact Us

If you have questions or concerns about this Privacy Policy or the way we collect or use your information, please contact:

Fidelity Homes Incorporated512 Purdy Road, Colborne, Ontario -Canada1-888-4685768questions@fidelitygroup.ca